PHILADELPHIA —June 2, 2016 — NAPCO Media, a leading B-to-B information source, announced today that it is expanding its commitment to its Consumer Technology vertical with the appointment of digital executive Benjamin Felix, who has been named Group President/Chief Revenue Officer of the Consumer Technology Publishing Group (CTPG).
Headshots2016_BenFelix_SQ (2)Felix, an innovator in the digital advertising space who recently served as GM, Digital Strategy at SourceMedia, will report to NAPCO Media President Dave Leskusky. As Group President/CRO, Felix will oversee the performance of and have bottom-line responsibility for the division.
With an approach that transforms data and insights into business strategy, Felix will spearhead a refocus strategy that will include the Dealerscope and Technology Integrator brands as well as the FutureVision and CEWeek live events.
Felix made his mark on innovation serving in digital leadership roles at Citigroup, Ally Bank, and Reed Elsevier. Most recently, Felix spent 4 years at SourceMedia, helping transform a business dependent primarily on print advertising into a dynamic multi-channel business.
Felix has stated that he will concentrate on content strategy in addition to the business models. “Far too often B-to-B media properties are overlooked as the ‘less sexy and less interesting’ than our B-to-C counterparts,” Felix said. “But that is a false narrative that our industry should reject.”
“A cat slideshow on Buzzfeed can’t help a consumer electronics integrator put food on his table. But our content can and will,” said Felix. “A snarky review of the latest Game of Thrones episode isn’t going to help a small business decide which products to stock. But our content can and will. To me, that’s interesting and sexy content. That is content that matters to our communities.”
Eric Schwartz, who served in the position for the past 14 years, will transition into the role of Managing Director with a specific focus on the Group’s growing Event and Video services business.
“Eric’s leadership and market knowledge are extremely important to the success of our new strategy,” said Felix. “His past work has established the foundation for what will be coming. He is a trusted advisor without whom our business innovations and connection to the community would not be possible.”
Added Schwartz: “I am excited about the new approach that Ben is bringing to the CTPG and to the Consumer Technology industry. I look forward to working closely with him and our industry partners to drive change in the way brands communicate with their customers.”
Felix and Schwartz will begin introducing CTPG’s new approach to industry marketers in the coming months. Felix emphasized, “If you are an advertiser or an agency that would like to work with a partner who is looking to break the traditional trade publication mold, feel free to reach out. We are looking for partners in this process.”